A Fresh Chapter: Introducing the New CYE
More Than a Logo
Our rebrand isn't just about aesthetics – it's about capturing the essence of CYE in every detail. The energetic flag motif at the heart of our new identity symbolises support, championing young people, and the adventurous spirit that defines everything we do. It nods to our sailing heritage whilst representing forward motion and the platform we provide for young people to launch into their futures.
Rooted in Our Values
At the core of our new brand are four value pillars that define how we work:
Perfectly Imperfect – We meet everyone where they are, creating warm, welcoming spaces where people can come as they are. Because we know God loves us unconditionally.
Deeply Championing – We invest in people over perfection, giving trainees, staff and young people responsibility and support to grow and excel – even when it's messier than doing it ourselves.
Wholeheartedly Joyful – God isn't boring, and neither are we! We're serious about His promise of 'life to the full' and bring playful, adventurous energy to everything we do.
Genuinely Compelling – The Gospel remains the most exciting message ever shared. We create experiences with depth and magnetism that draw people to something bigger than themselves.
Life to the Full
Everything flows from our belief that Jesus came to give life to the full (John 10:10). This isn't just our tagline – it's our heartbeat, our motto and our goal. Whether you're a young person discovering who you are, a trainee growing in faith and skills, a teacher booking a school trip, or a volunteer joining the team, we're committed to creating those 'best days' – ones that build relationships, spark purpose, and bring joy and hope.
What This Means for You
You'll notice our vibrant new colours – turquoise, navy, yellow, peach and aubergine – bringing energy and warmth to everything from our website to our boats. Our radiating pattern embodies the compelling vitality at our core. And our straightforward, honest approach to design reflects our perfectly imperfect nature.
But what matters most hasn't changed: our commitment to helping young people feel included, empowered and adventurous whilst pointing to the God who offers life to the full.
Come As You Are
Sailing's a big part of what we do, but there's a whole lot more to CYE. So whether you're returning after years away or discovering us for the first time, we invite you to experience the CYE difference.
Come as you are. But don't leave as you were.